Cartoon Network Salutes Hispanic Heritage Month, Partnering with Boys & Girls Clubs of America to Advance Latino Staff Recruitment and Club Membership

I almost never highlight a press release but I love animation so why not.

“In recognition of Hispanic Heritage Month, Cartoon Network is joining forces with Boys & Girls Clubs of America (BGCA) to help the organization expand its Latino Outreach Initiative through a campaign designed to appeal to Latino professionals, youth leaders and kids. The new campaign, launched as the country celebrates Hispanic Heritage Month, is targeted to increase BGCA’s 21% Latino youth served (966,000) and 15% Latino staffing (7,000). Efforts will include dissemination of a Cartoon Network-sponsored Latino Staff Development Resource Guide for more than 3,900 Clubs; a four-week flight of English and Spanish language PSAs to appear repeatedly on the Cartoon Network national feed Sept. 15-Oct. 15; and a Club-exclusive promotion/contest where kids can learn the art of computer animation by creating their own original animated cartoons””highlighting Latino themes, customs, historical figures, etc.””through Cartoon Network’s award-winning “Animate Your World” Web-based application.

“With the Latino population the fastest-growing and youngest minority in the U.S., BGCA wanted to identify new strategies they could employ on a national basis to attract more Latino Club members across the country,” said Dennis Adamovich, senior vice president of marketing for Cartoon Network. “One key opportunity we discovered is for Boys & Girls Clubs to bolster Latino staffing in local markets to serve as visible role models for Latino kids. So we undertook this challenge to see if Cartoon Network could work with BGCA to provide a tool that every Club could use to attract and secure a broad base of Latino professionals as potential staff and/or volunteers.” “

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