Bespectacled White-haired Singing Dolls Hit a Home-Run with Hispanic Consumers - Baby Abuelita dolls

I had the opportunity to exchange several e-mails with one of the ladies running this business and I have high hopes for them.

“Baby Abuelita dolls, produced by Baby Abuelita Productions, have been singing success for this minority-owned start-up. The Spanish-lullaby singing dolls’ uniqueness – they resemble grandparents, complete with guayaberas, batas de casa and specs – impressed Wal-Mart and put Baby Abuelita(R) among the approximate two percent of accepted new products. After initial sales results at select Wal-Mart stores nationwide, Baby Abuelita will be available at more than four times the number of Wal-Mart stores across the mainland U.S. and in Puerto Rico giving the founders much to sing about.

Gearing up for Hispanic Heritage Month, Wal-Mart is not only buying more of the dolls at more stores, but will reserve the highly coveted end-cap displays for the dolls in select stores across the country. As part of the Baby Abuelita promotion, greeters will welcome shoppers with Baby Abuelita stickers and toy department staff will wear special Baby Abuelita buttons. “

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