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Bespectacled White-haired Singing Dolls Hit a Home-Run with Hispanic Consumers – Baby Abuelita dolls

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Posted on: September 13th, 2006
Filed Under: Hispanic News, Press Releases
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I had the opportunity to exchange several e-mails with one of the ladies running this business and I have high hopes for them.

dolls, produced by Productions, have been singing success for this minority-owned start-up. The Spanish-lullaby singing dolls’ uniqueness – they resemble grandparents, complete with guayaberas, batas de casa and specs – impressed Wal-Mart and put (R) among the approximate two percent of accepted new products. After initial sales results at select Wal-Mart stores nationwide, will be available at more than four times the number of Wal-Mart stores across the mainland U.S. and in Puerto Rico giving the founders much to sing about.

Gearing up for Hispanic Heritage Month, Wal-Mart is not only buying more of the dolls at more stores, but will reserve the highly coveted end-cap displays for the dolls in select stores across the country. As part of the promotion, greeters will welcome shoppers with stickers and toy department staff will wear special buttons. “

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