New Research Reveals Deep Engagement among Hispanic Magazine Readers

“Hispanics have more trust in magazine information and advertising than any other media outlet including TV, according to new research that will be unveiled today to advertisers in New York. The study details the richness and strength of Hispanics’ emotional connection with magazines.

Working with Magazine Publishers of America (MPA), the Hispanic Magazine Coalition, a group of nine companies with interests in Hispanic magazines, will present the findings to advertisers in a seven-city road show beginning first in New York. The findings are based on 901 Hispanic telephone interviews with magazine and non-magazine readers conducted this summer by the market research company Synovate. The Synovate study is the first industry-supported look into consumer engagement with Hispanic magazines. “

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