Reliant Energy’s New Hispanic Ad Campaign Takes a Creative Turn; Texas’ No. 1 Radio Morning Show Celebrity, Raul Brindis, Takes the Spotlight

“Reliant Energy today announced the launch of a new, Spanish-language advertising campaign featuring Texas’ No. 1 morning radio talk show celebrity and Reliant Energy customer Raul Brindis. The campaign highlights Brindis’ endorsement of Reliant Energy and its products and services in a Hispanic-relevant television show format — a departure from the brand-focused advertising typical of Reliant’s past Hispanic advertising campaigns.

The spots replicate a television variety show similar to Sabado Gigante, made popular in the United States and in Latin America by Don Francisco, and now the world’s longest running variety show in television history. The role of host is played by Brindis, with game show hostess “Lola-Lola,” complete with glittering gown and rotating stage. Supporting Brindis and Lola-Lola are backup singers, “the Lolaettes,” debuting a Reliant jingle that urges customers to call 1-866-RELIANT to sign up for the electricity pricing plans that best meet their needs.”

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