Jack Morton Latino Creates National Tour for Latina Magazine

“To commemorate the 10th anniversary of the #1 magazine for US Hispanic women, experiential marketing agency Jack Morton Latino partnered with its client Latina Magazine to develop and produce The Latina Magazine Nation Tour(TM). The five-city tour will travel the US during Hispanic Heritage month (Sept. 15-Oct. 15), bringing a three-day cultural experience to a major Hispanic market at each weekend stop.

“Our team worked to ensure that the essence of the magazine and the culture of the Hispanic community are at the center of the program,” said Luis Montero, Director, Jack Morton Latino, a specialized practice within Jack Morton Worldwide that leverages experiential marketing’s impact to inspire the US Latino population. Montero continued: “Latina Magazine is a trusted authority and recognized brand in this market. It was essential that the experience celebrate both the demographic’s roots as well as their unique adaptation to American culture.”"

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