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The Hispanic Dilemma – or starting a hispanic bank

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“Log onto the Web site of almost any of the major banks and even some of the small ones and you are almost sure to find a button that reads en espanol.

Acutely aware of the large and growing market, bankers for several years now have been actively courting Hispanics for retail banking services ranging from checking accounts to investments, including building Spanish language Web sites.

But when it comes to finding a Spanish-language banking Web site for business owners, well, they may just as well hang a different sign – no habla espanol.”

Posted on: September 9th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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