Latinvox to Debut Macy’s First Original Hispanic Work

Posted on: September 8th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: , ,
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“As Federated Department Stores converts 400 stores nationwide to the Macy’s brand, New York-based Latinvox on Sept. 9 debuts the retailer’s fall campaign targeting Hispanics.

With a national run on Univision, Telemundo and Telefutura through November, the campaign includes 10 TV spots, featuring both 15- and 30-second units. “This is the first time that Macy’s does original production in the Hispanic market,” says Susan Jaramillo, chief creative officer and partner at Latinvox.”

Source: More information in English / Mas informací­on en Ingles
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