Strategic Research Institute :: Hispanics to Top Buying Power by 2007 — Verizon Wireless, Georgia Pacific, Home Depot, Albertsons, to Share Successful Marketing Strategies at Atlanta Conference on Multicultural Marketing

“Atlanta-based consultancy Grupo MAS (www.grupomas.biz/) will be the lead Platinum sponsor at the Flagship 13th Annual Ethnic & Multicultural Marketing Omnibus scheduled on Sep 27-29th at the Omni CNN Center Hotel, in Atlanta, GA. This annual conference brings together leading players from many different markets and categories who are successfully unlocking the over $1 trillion potential from African American, Asian American, Latino, Urban and other markets now the emerging majority segment. According to Alfredo Ortiz, Founder and President of Grupo MAS, “As the Hispanic population is the largest and fastest growing minority population in the U.S., companies cannot afford to simply translate advertising into Spanish and hope to be effective with Hispanic consumers. They must build a holistic strategy which addresses the needs of the Hispanic consumers and encompasses all areas of the business, just as they do for the general market.”

Featured speakers include: Dr. Felipe Korzenny, Co-Founder of Cheskin and Professor & Director of Florida State University Center for Hispanic Marketing Communication; Luis Fernando Samper from Colombian Coffee Federation; and Dr. Jeffrey Humphreys, Selig Center for Economic Growth will be among noted keynote speakers. On September 29th Reverend Al Sharpton and Professor Michael Eric Dyson will share a luncheon keynote address.

According to Dr. Humphreys, also from Athens, GA, “Hispanics actually surpassed blacks as the nation’s largest minority group five years ago, based on population counts. But, in terms of spending power, 2007 will mark the first year that Hispanics control more disposable personal income than any other U.S. minority group.”"

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