U.S. Ad Spending Ebbs In Q2, Hispanic, Online Remain Main Stimulants

“According to TNS MI, advertisers invested $2.4 billion on U.S. Spanish-language media outlets during the first half, marking a 20.5 percent gain over the same period in 2005. Much of that growth came from World Cup soccer coverage in the month of June.

Thanks in large part to the role of Hispanic TV networks, television’s share of the U.S. advertising pie is actually growing, not shrinking as many Internet pundits suggest. TV’s share of measured media ad spending rose nearly a point to 44.3 percent during the first half of 2006, up from 43.7 percent during the same period in 2005.”

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