Latina Lit Goes Mainstream; Cuban American Author Leto Rides the Hot Trend

“When Alisa Valdes-Rodriguez’s THE DIRTY GIRLS SOCIAL CLUB was published in 2003, Latinas everywhere celebrated the birth of their own commercial ethnic literature. Latina characters, Latina culture, Latina stories.

Who then would have guessed that in three years the demand for stories featuring Latina characters would move beyond the Latina market and into mainstream America?

According to USA Today bestselling novelist Julie Leto, that’s just what’s happening, and she couldn’t be happier.

As her new novel, DIRTY LITTLE LIES arrives in bookstores across the country, Leto is celebrating the popularity of her Marisela Morales novels. The series’ Cuban-American ex-bounty hunter has become the alter ego of women everywhere””not just Latinas””who long for adventure, thrills and, well””why not?””some good, hot sex.

“No longer are Latinas the main characters in books targeted only for our ethnic group,” explained Leto, whose paternal grandmother was a proud Cuban-American. “These characters have gone mainstream, starring in novels that are being snapped up by anyone who appreciates a great read.” “

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