Younger Hispanics comfortable in their identity

Posted on: September 5th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ] [ Youth ]
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For many Hispanics in their teens and 20s, media images of their minority group vary from their own concept of who they are.

“Several recent marketing studies of teenage and 20-something Hispanics showed that many of them are frustrated and puzzled at not seeing themselves reflected in the media or broader U.S. culture.

Since so many of them live in cities with a high percentage of Hispanics, they often believe that they are half of the U.S. population, instead of the 14 percent that is the reality.”

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