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Posted on: September 5th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Tomás' Picks ]
Tags: Spanish-language
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But experts aren’t sure whether Taco Bell’s problem is the advertising — or the product.
“Taco Bell’s fast-food version of Mexican food isn’t playing very well with Hispanics, who contributed just a half-percent to the company’s same-store-sales gain of 7% in 2005, despite making up 20% of Taco Bell’s core 18-to-34-year-old target market. Now, as the definition of the average American increasingly includes Spanish-speaking consumers, the Yum Brands chain plans to boost its Spanish-language marketing. “
Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish
Fuente Traducido: usando Google o Altavista/Babel Fish
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