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Reggaeton strikes chord with advertisers

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“Like no other Latin genre before it, reggaeton is a magnet for sponsors and brands looking to target a specific youth market.

It is no wonder. The Puerto Rican-sourced rap style burst into public consciousness at about the same time that the U.S. Census reported that Latinos were the fastest-growing population in the United States and that young Latinos were the segment that was most rapidly expanding. And here was a musical style that appealed to young Latins of all origins.”

Posted on: September 5th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Marketing & Advertising, Musica
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