Chasing the Hispanic tourist trade in Arizona

“Mesa is wooing Canadians. Tempe is trying to attract gay travelers. Scottsdale is still seeking the well-heeled resort lovers the city has been courting for half a century. In the Valley, only the Greater Phoenix Convention & Visitors Bureau is targeting the fastest growing minority travel market ”” U.S. Hispanics.

East Valley tourism leaders say they know the potential, but to date they have not sought the Hispanic tourist trade.”

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