Filed Under: [ Hispanic News ] [ Marketing ] [ Media ]
Tags: Spanish-language
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“The healthy but softer-than-expected $1.38 billion Spanish-language upfront will wrap up Sept. 1, just in time for media buyers and sellers to take advantage of a three-day weekend to recover from what was a dragged-out ad selling season.
Media buyers say the major networks have put the word out that negotiations will end tomorrow, while most also note that a few negligible deals with smaller networks are still being negotiated.”
Fuente Traducido: usando Google o Altavista/Babel Fish
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