Spanish Lingo Wins Nielsen Bingo, Will Be Paid Higher Cash Incentives

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Posted on: August 30th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Media ]

“IN AMERICA’S ANGLO SOCIETY, PEOPLE living in Spanish-speaking households are sometimes regarded as second-class citizens. In October, if they happen to live in a Nielsen household, they’ll begin getting some first-class treatment. In a plan unveiled to clients on Tuesday, Nielsen Media Research said it would begin paying Spanish-speaking households more money to be part of its TV ratings service than Hispanic households where English is the dominant language. “

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