Nielsen to Report Ratings on Azteca America from its National People Meter Sample

“Azteca America and Nielsen Media Research announced today they have entered an agreement to include Azteca in Nielsen’s National People Meter ratings service, known as the National Television Index (NTI). With this agreement, which becomes effective on August 28, 2006, Azteca will be reported in the national ratings along with other Spanish-language and general market national broadcast networks.

Prior to this agreement, Azteca has been reported solely within the Nielsen Hispanic Television Index (NHTI) service. Azteca will maintain its current subscription to NHTI until September 2007, when the National People Meter (NPM) sample, upon which NTI is based, will become the sole sample for both English-language and Spanish-language media. The NPM sample, comprised of approximately 10,000 households, is subscribed to by broadcast networks, cable networks, syndicators, advertisers and agencies across the country.”

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