Bilingual balladeer. FRANKIE J, POPULAR AND MULTI-CULTURAL, BOOSTS HERITAGE PLAZA

“With hits in Spanish and English topping the Billboard 100, Frankie J is proving to be a heartthrob balladeer and a symbol for a growing young Latino demographic that many businesses are trying to target.

“Our voice has always been heard,” says Frankie J, who performs with other popular performers Saturday at the Mexican Heritage Plaza. “But it’s probably the strongest ever. And it’s opening doors to other Latinos trying to do the same thing.””

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