Banks creative in courting Latinos

“In the pursuit of Hispanic customers, banks have hired bilingual tellers, relaxed lending rules, even distributed financial literacy materials in the style of Spanish soap operas.

The latest push is to offer low-cost services to transfer money to friends and relatives in foreign countries. Some, including Bank of America Corp. and BB&T Corp., offer transfers for free.

The only requirement: Senders must open a bank account.”

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