Nielsen Reports Growth of 3.6% in Hispanic and Asian U.S. Households for 2006-2007 Television Season

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Posted on: August 25th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Media ] [ Press Releases ]
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“Hispanic/Latinos and Asians remain the fastest-growing national segments of the population, with television households for each increasing by 3.6 percent over last year, according to Nielsen Media Research.

Nielsen’s National Universe Estimates (the estimate of television viewers within the population) also show that the number of Black or African American television households grew faster than the national U.S. average, 1.3 versus 1.1 percent, respectively (see Table 1).

Although Nielsen has previously released information on total Asian households, this is the first time that it has released information on national Asian demographics.”

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