‘Latinoizing’: The gamble that paid off (for malls that is)
“Mall officials soon realized that luring stores from discount centers and swap meets favored by the area’s burgeoning Mexican-American residents might help save the flagging retail enterprise. The gamble paid off, with substantial revenue gains over the past several years and a recent contract to bring La Curacao, a California department-store chain known as the “Hispanic Best Buy,” to the 892,000-square-foot mall.
The Latino-centric strategy is one that has taken hold nationwide as more mainstream malls – including ventures in Kansas City, Mo., Tulsa, Okla., and Salt Lake City – now target the nation’s largest and fastest-growing minority group to combat sluggish sales.”
Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on:
August 25th, 2006
Fuente Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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