Latin3 CEO Nominated for Agency Head by the Hispanic Ad Awards

“After an intensive selection process held on July 2006, Latin3 CEO Matias Perel made it to the short list of nominees for the 2006 Hispanicad.com Awards in the category of Agency Head. The nominees were elected through an online voting process with a minimum of 25 votes required to enter the short list.

Each year, Hispanic Ad Awards give recognition to industry leaders in the categories of Creative Director, Agency Head and Media Executive.

“I am thrilled to be accompanied by a great group of agency leaders and honored to be a nominee in this category. However, I owe this nomination to the continuing support of our 150 employees, our vendors and more than anything, to our clients.” Matias Perel, CEO, Latin3.

Perel founded Latin3 in 2000, and under his direction and leadership the company became a premier interactive marketing agency both in the U.S. and Latin America. As CEO, Perel participates in numerous strategic engagements with LATIN3’s global clients including American Express, Cingular, Cisco Systems, Dell Computers, GM, General Electric, Google, Kraft Foods, Lexicon, Microsoft, Nextel, Pepsi, Reebok, Sony, Sunbeam, Taca, Visa, and Xerox, among others. Perel and his team have established many long-term relationships by taking a fully integrated approach to strategic planning on behalf of their clients. Latin3’s interactive origins combined with their strategic expertise and target market insights have made them the integrated marketing leaders in the U.S. Hispanic and Latin American markets.

Other nominees in the category of Agency Head are Jackie Bird – Wing Latino, Bonnie Garcí – Market Vision, Warren Harmel – Dieste Harmel and Partners, Carl Kravetz – Cruz/Kravets: IDEAS, Dolores Kunda – Lapiz, Linda Lane Gonzalez – ViVa Partnership, Alex Lopez Negrete – Lopez Negrete Communications, Manny Machado – Machado, Garcia Serra Advertising, Richard Marañon – Marañon Advertising, Laura Marella – Casanova Pendrill, Cynthia McFarland – Conill Advertising, Dan Nance – Casanova Pendrill, Rochelle Newman – Enlace Communications, Ingrid Otero-Smart – Anita Santiago Advertising, Jessica Pantanini – Bromley Communications, Roberto Ramos – LatinVox, Maria Romero – Accentmarketing, Alejandro Ruelas – Latinworks, George San Jose – The San Jose Group and Joe Zubizarreta – Zubi Advertising.”

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