¿Habla Español? Delta Launches Convenience of delta.com for Spanish Speaking Customers

“Delta Air Lines’ U.S. Hispanic customers now can use the convenient shopping and self-service functionality at delta.com in Spanish for all important travel information, booking, seat assignments, flight check in, SkyMiles(R) award ticket booking, refunds, and much more. This enhancement to delta.com is a milestone for Delta, which continues to embark on more dramatic international growth than any other U.S. airline, including new services and routes to Latin America and the Caribbean. As Delta continues to expand its global reach, like its recently-announced expanded service to Mexico from Los Angeles, providing delta.com in Spanish is one of many self-service globalization efforts underway to benefit its customers worldwide.

According to a report released by eMarketer earlier this year, the number of U.S. Hispanic Internet users is expected to grow significantly over the next five years, reaching 20.9 million in 2010. “As Delta continues to grow internationally, we’re placing great emphasis on enabling our customers to experience our self-service products in the languages they prefer, and making delta.com more user-friendly for our diverse audiences,” said Josh Weiss, Delta’s managing director of delta.com. “Delta has expanded its offering to the Latin American and Caribbean regions to cater to the needs of the important U.S. Hispanic population, and delta.com in Spanish will make it easy for our customers who prefer to do business in Spanish to find everything they need.” “

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