New Shopping Channel Home Shopping Latino Inc. Will Cater to Hispanic Households

“Hoping to tap into the considerable spending power of the growing U.S. Hispanic population, a Delaware-based company plans to roll out a new shopping channel expressly for a Spanish-speaking audience.

Viva TeleCompras and its accompanying Web site, www.vivatelecompras.com, which is being developed by Home Shopping Latino Inc., will fill a niche by reaching out to 7.9 million Hispanic homes — more than 85 percent of the Hispanic households in the United States. Planned offerings include jewelry, electronics, household items and computers. In addition, the network intends to offer its own credit card and payment plans for higher-priced items.”

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