Filed Under: [ Business ] [ Hispanic News ] [ Press Releases ]
Tags: population, Spanish-language
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“Olive Garden continues to extend its reach to the fastest-growing segment of the U.S. population with the launch of http://www.olivegardenespanol.com , a new, stand-alone Spanish- language Web site, on Aug. 28.
The new site, designed to be an extension of the in-restaurant experience, addresses the language needs of Spanish-speaking guests and is the most extensive Spanish-language site among casual dining restaurant companies.
“Like our other communications tailored to Hispanic guests, the new Web site conveys the messages of warmth and Italian generosity in a way that is culturally appropriate,” said John Caron, executive vice president of marketing for Olive Garden. “We are excited to share our passion for Italy and the genuine Italian dining experience with an even broader audience.”
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