First Hispanic Female Executive to serve on the Electronic Retailing Association’s (ERA) Board of Directors

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Posted on: August 22nd, 2006
Filed Under: [ Hispanic News ] [ People ] [ Press Releases ]
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“US Hispanic Direct Response agency Vivar Advertising proudly announces the election of its Managing Director - Adriana Eiriz - to ERA’s Board of Directors.

Adriana will be the first Latin American female to serve on ERA’s Board of Directors. Gerald Bagg, CEO of Vivar Advertising, remarked, “Adriana is a perfect addition to the ERA board because she represents one of the fastest growing segments in the advertising industry. Her 19 years experience in the Hispanic marketplace will bring a fresh perspective to the board and help the entire segment flourish.””

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