Energy Conservation Program Expands to Target Hispanic Population in California

“The California Public Utilities Commission (CPUC) and Runyon Saltzman & Einhorn, Inc. (RS&E), Sacramento’s largest cause-related marketing firm, recently kicked off the “Flex Your Power” campaign. The campaign has been designed to increase awareness of energy efficiency products and cost-saving programs among rural utility customers””both English and Spanish-speaking”” throughout the state.

“Flex Your Power” will expand on the successful “Reach for the Stars” campaign from years past – which has already generated significant recognition by educating Californians on energy efficiency, cost-cutting programs and rebates. “Reach for the Stars” began in 2003, and expanded to include Hispanic audiences in 2004. “

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