Posted on: August 16th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
“As part of a national or international franchise chain, franchisee stores are often required to meet certain contractual obligations and standards, offer a set line of products or services, purchase from specific vendors, display pre-approved materials and have a company “look.” In exchange for their compliance with those obligations they reap the benefits of the larger company and its support in the form of an established brand name, negotiated wholesale prices, corporate training, and other advantages that drive their business model.”
FUENTE TRADUCIDO: usando Google o Altavista/Babel Fish
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