latino lingo: Hispanic reconnection to heritage increasing

Posted on: August 16th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Commentary ]
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“A new Yankelovich study revealed that Hispanics (and African Americans) are reconnecting with their roots more than at any other time in the past.

The Yankelovich MONITOR Multicultural Marketing Study 2006 also showed that trust in government remained positive for Hispanics while it declined for African Americans. Yet, both groups still have strong trust in brands.”

SOURCE: More information in English / Mas informací­on en Ingles
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