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“Spanish Broadcasting System, Inc. (”SBS”; Nasdaq: SBSA) today announced that its morning show “El Vacilon de la Manana” featuring Luis Jimenez and Moonshadow on WSKQ-FM (”La Mega 97.9″) in New York is the most listened to morning show in the United States as reported in the Spring 2006 Report issued by the Arbitron Ratings Company.(1)
In 2006, the “El Vacilon de la Manana” morning show was the top-rated morning show in all of New York, New Jersey and Connecticut, with a quarter of a million listeners tuning in to “El Vacilon de la Manana”, on average, every fifteen minutes.
“El Vacilon de la Manana” leads Morning Drive in all prime ages including Adults and Men 18-34, 18-49, 25-49 and 25-54. On average, the show’s audience spends 5:45 hours each week with Luis and Moonshadow, surpassing the listenership of any other morning show in New York and in the United States. Mega’s “El Vacilon de la Manana” morning show reaches more than 900,000 listeners every week, 71% of which are Adults 18-49 year-olds.”
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