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“WingLatino announced that it has been selected as the agency for Goya Foods, the nation’s largest Hispanic-owned food company in the U.S., to develop a major campaign that will be launched both in the US Hispanic and General Markets nationwide. The agency will manage the advertising, strategic planning, creative, and media for Goya’s portfolio of quality condiments, pantry items, beverages and frozen foods, totaling 1,500 products under the Goya label. WingLatino was chosen after a competitive review process, which included various General Market and Hispanic agencies in New York.”
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