Tienda rides Hispanic wave in North Carolina

“La Michoacana opened four years ago on Campbell Avenue as a small tienda that sold groceries to Raeford’s burgeoning Hispanic community.

Soon, the tienda ”” a shop or general store ”” began to expand as the Hispanic population grew, too. Today, the family-owned store has exploded into a multifaceted business that operates a coin-operated laundry, a party supply shop and a pool hall. In the next few weeks, La Michoacana will add a restaurant.”

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