The U.S. Hispanic Population — One Market or Many?

Posted on: August 10th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
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“Hispanics are the most rapidly growing ethnic group in the United States. And, because they’re also becoming increasingly affluent, their importance to marketers has never been greater.

To tap into this burgeoning consumer group, marketers need to understand the differences — some subtle, some profound — in consumer behaviors within the different types of Hispanic households.”

SOURCE: More information in English / Mas informací­on en Ingles
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