Posted on: August 8th, 2006
Filed Under: [ Business ] [ Hispanic News ]
Tags: population
“By now, it is a given that the Hispanic online market is an extremely lucrative opportunity for marketers willing to put forth the effort to interpret a complete online presence. Now that we know Hispanics are adopting online and broadband by the droves, they represent 15% of the total population in 2006 and 13% of total online according to a recent Harris poll, the next question begging to be asked by marketers is “what are they doing and how can we leverage that for our clients?
According to an Advertising Age and MPA Hispanic Market Research compiled study in September 2005, 65.2% of marketers will increase their online ad spending in this market. This translates into higher competition for the current available traffic. Knowing what and where to spend ad dollars is critical for online direct response marketers.”
FUENTE TRADUCIDO: usando Google o Altavista/Babel Fish
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