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“General Mills Inc. has launched two large marketing initiatives to increase the relevance of its products among African American and Hispanic women shoppers.
Golden Valley-based General Mills (NYSE: GIS) created two campaigns, Serving Up Soul and Que Rica Vida, to speak to African-American and Latina consumers about brands such as Honey Nut Cheerios, Yoplait, Pillsbury and Pop Secret and Betty Crocker.”
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