General Mills to Launch Hispanic Magazine

“Aside from new-product development, General Mills’ biggest Hispanic initiative this year is the introduction this month of a free custom magazine called “Que Rica Vida” (”What a Rich, or Delicious, Life”) as a multibrand platform.

“Que Rica Vida has content we know is important to Latinos, about education, meals, and health and wellness, with recipes by the Betty Crocker kitchen,” said Rudy Rodriguez, General Mills’ multicultural marketing director. “

Stumble it! | |