Black colleges recruit Hispanics

“Squeezed by stiff competition for their traditional students, historically black colleges are making a push to recruit Hispanics.

While the country’s Hispanic population is booming, the number of blacks is growing at a much slower rate and other colleges are doing more to attract them. Black colleges that want to shore up enrollment numbers are revising recruitment strategies to include more members of the nation’s largest and fastest-growing minority.

The campuses are hiring Hispanic recruiters, distributing brochures featuring Hispanic students, and establishing special scholarships for Hispanics. At the historically black Texas Southern University in Houston, the school has started five Hispanic student organizations, including fraternities and sororities, to help make the campus more inviting.”

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