LAMC Rocks New York City

“In its seventh year, the Latin Alternative Music Conference is much more than the usual panels and exhibitions attached to a big media gathering. The four-day event, which began Aug. 2, also is a veritable panache of concerts, parties and art exhibits, supported by sponsors ranging from Chivas to Kellogg’s and music networks mun2 to MTV Tr3s.

By midday Thursday, about 1,100 attendees had registered at the Puck Building in downtown Manhattan, according to Tomás Cookman, who has helmed the annual event through his Los Angeles-based firm Cookman International. Guests include label executives, managers, retailers and programmers eager to understand the marketing of Spanish-language alternative music.”

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