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“Winglatino, Grey’s Hispanic arm, has been awarded the Time Warner Cable advertising account for the Los Angeles region, the agency confirmed to Marketing y Medios.
Other agencies competing for the account in the final stages of the review, launched in June, were Tustin, Calif.-based al Punto and Los Angeles-based Castells & Asociados. The agency search was conducted by the client and coincides with Time Warner Cable’s acquisition of Adelphia and Comcast properties in Los Angeles on Aug. 1. That makes Time Warner Cable Southern California’s largest cable provider with 2.4 million subscribers.”
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