Explosion Of Hispanic HD Digital Radio Stations Offers RTO Companies Prime Marketing Opportunities

“The increasing availability of HD Digital Radio in the United States has resulted in an explosion of new Hispanic channels. Many stations whose primary format is in English are launching HD2 multicast channels that broadcast in Spanish. Markets that contain large Hispanic populations have particularly benefited from the HD multicast stations. In the Los Angeles market alone, there are twelve frequencies broadcasting Hispanic formats, where prior to the introduction of HD Radio, there were only three.”

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