University of Arkansas ad drive targets black, Hispanic teens

“Television commercials and radio spots are now playing in select areas around the state with the new slogan, “University of Arkansas, Make a Move Now.”

They are the first elements of a $ 300, 000 advertising campaign by Advantage Communications Inc. Officials at the University of Arkansas at Fayetteville announced in May they had hired the firm to develop the campaign aimed at attracting more members of minority groups to the state’s flagship campus.”

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