Latino media lure fans for a fiesta of soccer in Sacramento, California
Tagged: Baseball, monterrey, radio, Spanish-language“A capacity crowd of roughly 14,000 people crammed Raley Field on Sunday for a professional soccer match that lit up the Triple-A baseball field with flags and horns and a festive international atmosphere despite getting almost no advance publicity in the English-language media.
Indeed, the huge turnout for the match between Cruz Azul and Monterrey — two top soccer teams from the Mexican first division — surprised even organizers because it flew almost completely under the radar of the English-language world and was publicized almost exclusively on a local Spanish-language radio network catering to working-class Mexican people living and working in the Sacramento region.”
SOURCE: in English / Fuente en Ingles
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Posted on:
July 31st, 2006
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Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Media, Sports
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