Companies Targeting 2nd-Generation Hispanics in English
Tagged: parents, Toyota, Univision“Toyota, McDonald’s and Reebok are among heavyweight companies increasing their use of English-language advertising when seeking to reach U.S. Hispanics, especially younger ones born in their parents’ adopted country.
These companies are leading a new marketing trend that, according to some experts, has enormous potential.
“I worked at Univision for three years and I quit because I realized that most Latinos don’t watch television in Spanish,” said Robert Ross, president of AIM TV, which produces two programs a week in English for a young Hispanic audience. “
SOURCE: in English / Fuente en Ingles
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Posted on:
July 31st, 2006
FUENTE TRADUCIDO: Usando Google o Altavista/Babel Fish
Please note some sites require registration. Many times it is free.
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Filed Under: 1. Hispanic News, Business, Marketing & Advertising
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