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Bromley Crafts Payless Hispanic Push

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Posted on: July 31st, 2006
Filed Under: Hispanic News, Marketing & Advertising
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“Payless ShoeSource has launched a campaign featuring the company’s new logo and tagline.

The work, crafted by San Antonio, Texas-based , is pegged to the back-to-school season and introduces the tag “Vuelve a mirar” (”Look again”). The campaign includes TV commercials, spots and print ads.

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