DMA Announces Second Annual Directo Day West Conference

“Following the success of last year’s inaugural event, the Direct Marketing Association (DMA) today announced that Carl J. Kravetz, a twenty-year veterano of Hispanic marketing in the US, will give the keynote address at the second annual DMA Directo Day West Conference, to be held on August 7, 2006 at The Westin Long Beach in Long Beach, CA.

Kravetz is chairman and chief strategic officer of Los Angeles-based Hispanic advertising agency cruz/kravetz:IDEAS, which he founded in 1991. Under his leadership, cruz/kravetz:IDEAS has worked with such world-class companies as Coca Cola, Lincoln Mercury, Kraft Foods, Citibank, Cigna Health Care, Denny’s, Disney Channel, Fox Cable, El Pollo Loco, Target, mike’s hard lemonade, H&R Block, and both of Mexico’s largest banks. “

Comments are closed.