La Agencia de Orcí To Break New Creative for Verizon

“Los Angeles-based La Agencia de Orcí­ & Asociados next week will launch a 60-second TV spot for Verizon Communications’ high-speed Internet service.

“Excuses,” which debuts Monday and runs through the end of August, is aimed at consumers with dial-up Internet access and pitches the price of the DSL service while emphasizing the advantages of high-speed for downloading pictures and music. “The spot shows there are no excuses for not signing up,” says Ricardo Cárdenas, executive creative director for La Agencia de Orcí­. The campaign will run in New York, New Jersey, Philadelphia, Los Angeles, Boston and Washington, D.C.”

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