Adotas Conversations: Mark Lopez, Publisher, AOL Latino

“While we’ve been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use””mainly African American and Hispanics””, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created an outlet for these sectors not just to be statistics that beget online’s meteoric rise, but to exist as tangible properties with powerful advertising potential.

But if numbers must be the totem of success, the Latino population has planted its flag in the marketplace, and has capitalized on the power of the Web. According to a 2005 AOL/ Roper ASW Hispanic Cyberstudy, 63% of online Hispanics, ages 18-34, want to own their own business vs. 36% of the online general population. Additionally, 47% of online Hispanics are very or somewhat likely to invest more in 2005.”

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