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Crossover Media. Estefan Enterprises and Mark Burnett Productions are partnering to produce entertainment aimed at bilingual, bicultural Hispanics.

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“Emilio Estefan has long been known for producing Latin crossover sensations such as Ricky Martin, Jennifer López and Shakira. Now he’s turning to crossover television.

Miami Beach-based Estefan Enterprises and Mark Burnett Productions, the TV titan behind The Apprentice and Survivor, on Thursday announced a partnership to produce television, mobile phone and Internet entertainment aimed at the burgeoning population of bilingual, bicultural Hispanics.”

SOURCE: in English / Fuente en Ingles
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Posted on: July 28th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Media
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