Verizon Introduces New Marketing Campaigns Aimed at U.S. Hispanic Consumers

Posted on: July 27th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ]
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“Verizon today announced two new marketing campaigns aimed at Hispanic phone customers to generate awareness of the company’s new unlimited calling plan and its DSL high-speed Internet access service. Both campaigns were created by La Agencia de Orci & Asociados, one of the top independently owned Hispanic marketing agencies in the United States.

“We are very excited to have these two campaigns in the market designed to attract Hispanic customers,” said Joe Paz, group marketing manager for Verizon. “We want to raise the awareness about Verizon’s calling plan and the speed of Verizon’s DSL, which allows for faster downloads of photos, music and files, much faster than dial-up and at a very low cost.”"

SOURCE: in English / Fuente en Ingles
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