Cingular calls on ‘3 Amigos’

“In the offices of Cingular Wireless, they’re called The Three Amigos ”” a tag that does not offend this high-powered trio of Latino telecommunication executives. Why should it? Chief Operating Officer Ralph de la Vega, Chief Information Officer Thaddeus Arroyo and general counsel Joaquin Carbonell are enjoying fast-rising corporate success.

They’re leading Atlanta-based Cingular’s big push into the multibillion-dollar Hispanic market in the USA and abroad, as telecom industry researchers find that family-oriented Latinos use cellphones and related services more than many other ethnic groups.”

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